Target Audience: Beginners, Undergraduate, Graduate
Delivery Mode: Onsite and Online
Languages: Spanish and English
Total Duration: 30 hours
Online: 30 hours
Accreditation: Selart European University Certificate
Course content:
- Session 1: Fundamentals of Tourism Marketing
- Session 2: Creation and Promotion of Tourism Products
- Session 3: Digital Marketing in Tourism
- Session 4: Sustainability and Ethics in Tourism Marketing
- Session 5: Development of a Mini Tourism Marketing Plan
Skills to be developed:
- Plan a social media campaign.
- Design a responsible tourism proposal.
- Identify market segments.
